Mojica Advisory Group

Independent advisory · Founder-led service companies

Your business has one constraint capping its growth. I find it.

Advisory for founder-led service companies doing $1M–$15M — strong work, real demand, and an owner buried in the middle of everything. I diagnose the real bottleneck, put a number on what it costs you, and build the 90-day plan to break it.

Book a Strategy Session See how the audit works
Diagnosis before prescription No agency upsell Virtual or on-site
YourBusiness
Decision Architecture◈ the constraint
Offer & Demand◈ the constraint
Capacity◈ the constraint
Revenue Structure◈ the constraint

The constraint lives in one of four. The audit finds yours.

Sound familiar?

The business grew. The way it runs didn't.

  • Every decision still routes through you — pricing, hiring, scheduling, the angry customer.
  • Revenue is up, but the margin didn't come with it.
  • The backlog is weeks long, and somehow cash still gets tight.
  • A real vacation would be a crisis, and you know it.
  • You've tried a coach. You got encouragement. Nothing changed.

Most businesses don't have ten problems. They have one constraint creating ten symptoms — and from inside the business, it looks like five separate fires. My job isn't to fight the fires. It's to find what keeps lighting them.

The problem is rarely the problem

What they believed. What was actually true.

A few real conversations. Every owner was smart, experienced, and working hard — on the wrong thing. Here's the gap between the problem they named and the constraint underneath it.

They believed

“I need to hire more crew to grow.”

Dx Decision Architecture · landscaping
What I noticed

He was describing a labor shortage — but kept mentioning he was still out mowing lawns himself, and had just signed his first commercial contract.

What was actually true

The one activity that grew the business — winning contracts — depended entirely on him. He was spending his days on the task anyone could do.

Why it mattered

More crew wouldn't fix it — it would just hand him more to supervise. Get the owner out of the truck and onto contracts, and the business finally has a growth engine.

They believed

“I just need to run ads.”

Dx Offer & Demand · service business
What I noticed

He was asking how much to spend — but couldn't yet answer a simpler question: where does a new customer reliably come from today?

What was actually true

There was no demand engine for ads to amplify. Yet he was already making good organic content — treating it as unrelated to his advertising.

Why it mattered

Ads without a demand system underneath is renting growth. Turn the organic content into the ads' raw material, and demand becomes something he builds, not rents.

They believed

“We need more sales.”

Dx Revenue Structure · $7M contractor
What I noticed

A strong $7M year and a founder who still sounded anxious — good numbers, but cash swung violently, and one bad job had erased a whole year of profit.

What was actually true

Recurring revenue covered only 44% of fixed overhead. Every January the business restarted from zero and had to win it all back on project work.

Why it mattered

More sales on that structure just means more treadmill. The goal isn't “sell more” — it's build the book that covers overhead, so a bad job is a setback, not a catastrophe.

Different industries, different symptoms — each one traced back to a single constraint. Name that, and most of the other fires go out on their own.

How I find it

Four lenses, not four services.

I'm never hoping one of these applies. I'm working out which one is producing the symptoms you can already see — because the constraint almost always lives in one of them.

Decision Architecture

How much still runs through you

How information, authority, and decisions flow through the business — and whether everything still depends on the owner.

Offer & Demand

Where your next customer comes from

Whether you have a clear offer and a dependable way to bring people in — or growth that rides on referrals and luck.

Capacity

Whether you can deliver what you sell

Whether your people, time, and systems can handle more work — before you go win more of it.

Revenue Structure

Whether growth compounds or resets

Whether revenue builds on itself year over year — or resets to zero every January.

The framework matters less than the discipline behind it: never mistake a symptom for the cause.

The flagship

The Growth Constraint Audit

Three weeks. I run your business through four lenses — how much runs through you, where demand comes from, whether you can deliver, and how the money's structured — and come back with the one constraint capping your growth, what it costs you every year, and the plan to break it.

What you receive

A diagnosis, not a deck.

  • The Constraint Diagnosis — the one bottleneck costing you the most, with the evidence, separated from the symptoms everyone's reacting to.
  • The Owner-Dependency Map — every place the business breaks without you, ranked by risk.
  • Your Scoreboard — the 5–7 numbers that actually matter for your business, with current baselines.
  • The 90-Day Plan — one page: the constraint, the fix, the sequence, who owns what.
  • The Findings Session — 90 minutes, walking all of it, with your leadership team if you want them there.
Fixed fee Three weeks · Quoted in your strategy session
The guarantee: if the audit doesn't surface a constraint worth at least ten times the fee, you don't pay.
Start with a Strategy Session

After the audit

Standing Advisory

Monthly retainer
  • Biweekly 60-minute owner working session
  • Monthly scoreboard review — the numbers, tracked
  • Written decision memos on your major calls: hires, pricing, equipment, expansion
  • Quarterly half-day planning session
  • Direct access between sessions, 48-hour response

Advisory Partner

Monthly retainer
  • Everything in Standing Advisory
  • Monthly leadership-team session
  • Candidate and vendor vetting on demand
  • Annual planning offsite, full day
  • Same-day direct access

Entry is through the audit only — I don't advise on a business I haven't diagnosed. Quarterly commitment, month-to-month after.

How it works

Three weeks from stuck to a plan.

Week 01

Assess

A deep owner interview, your last twelve months of numbers, and short conversations with your key people. I get the true picture — not the one on the org chart.

Week 02

Diagnose

Four lenses scored with evidence: how much runs through you, where demand comes from, whether you can deliver, and how the money's structured. One is named the constraint — and it gets a dollar figure per year.

Week 03

Deliver

Four artifacts and a 90-minute working session: the diagnosis, the dependency map, your scoreboard, and the 90-day plan. You leave knowing exactly what to do first.

Then the real work starts. Most owners keep me in their corner on Standing Advisory to execute the plan — but the audit stands alone. If all you take is the diagnosis, it was still worth ten times the fee. That's the guarantee.

In their words

The biggest thing is that you care — you see us, and you believe. Fresh eyes, and the structure to speak into our business and our lives.

Demitrie & Karen Palm · Coaching practice

I publish results only with a client's written permission and their real words behind them — so this page will always have fewer testimonials than a coaching site. That's on purpose.

Hector Mojica, Founder and Principal Advisor

About

People tell Hector the truth.

Hector didn't come up through consulting. For the better part of a decade — as a pastor and a realtor — he worked in rooms where people tell the truth: about money, fear, and the decisions they've been avoiding. Different rooms, same pattern every time — people were rarely stuck for lack of effort, but because they couldn't see the one thing that would change everything.

That's the skill under everything here. He's not a coach with a curriculum, an agency with a service to sell you, or a consultant with a binder that looks like everyone else's — he notices what you've gotten too close to see, turns it into a diagnosis and a plan, and stays in your corner while the business becomes something that runs without you carrying it on your back.

His Christian faith is why he cares that businesses get healthy — because when they do, people benefit: teams find meaningful work, families gain stability, owners get their lives back. That's the motivation. The work itself is just honest diagnosis.

Owner-first

Advice built around your goals — including the ones that aren't about money.

Constraint-focused

Fix the real bottleneck, not the symptom everyone's reacting to.

Action-driven

Every engagement ends in a plan with owners and dates, not a binder.

Questions

Answers before we talk.

What kinds of businesses do you work with?

Founder-led service companies doing roughly $1M–$15M — contractors, trades, commercial services, and other businesses where the owner has become the bottleneck. I work with clients virtually, so location isn't a factor. If the company would struggle to run for two weeks without you, that's exactly the problem I work on.

What does it cost?

The Growth Constraint Audit is a fixed fee for the full three weeks — no hourly meter, no scope creep — and it's guaranteed: if it doesn't surface a constraint worth at least ten times the fee, you don't pay. Ongoing advisory is a flat monthly retainer, and it's only available after an audit. I'll give you the exact numbers in the strategy session, before you commit to anything — no surprises on a proposal later.

How is this different from a business coach or EOS?

A coach sells accountability and encouragement. EOS installs the same operating system in every company. I diagnose your specific constraint, put an annual dollar figure on it, and build the plan around breaking it. Some owners run EOS and keep an advisor — the diagnosis is what the system can't do.

Do I have to commit to the retainer?

No. The audit stands alone — you leave with the diagnosis, the scoreboard, and the 90-day plan whether or not we keep working together. Most owners continue because executing the plan is where the money is, but that's a decision you make after you've seen the findings, not before.

Why don't you take on implementation work?

Because the moment I sell you implementation, my diagnosis stops being trustworthy — every consultant who sells a service finds that your problem happens to need that service. When the plan calls for execution help, I recommend vetted people and stay in your corner to hold the work accountable.

How do we start?

A strategy session — 45 minutes, free, one per company. I'll ask questions nobody's asked you, tell you honestly what I think is going on, and tell you whether I can help. If I can't, I'll point you to someone who can.

Let's talk

Book a Strategy Session

45 minutes. No pitch, no pressure — the sharpest look at your business you've had in a while.

  • I'll ask questions nobody has asked you about your business.
  • You'll hear my honest read on what's capping your growth.
  • If I can't help, I'll tell you — and point you to someone who can.
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